SIDEWAYS UP THE HILL // THE 2009 RMR HYUNDAI GENESIS COUPE

2009 should be an interesting year for motorsport. With an economic down turn that has nearly every automaker on their knee’s, somehow Hyundai has managed to keep their heads above water, producing what appears to be the car of 2009.

The Hyundai Genesis, even in saloon trim, is an exceptional automobile. Affordable, attractive and with a warranty certainly able to put even the most skeptical at ease (hell, they’ll even take the car back within a year if you lose your income), the Genesis is just what the auto industry needs. So when RedBull Drifting World Champion and Pikes Peak record holder, Rhys Millen, chose the 2009 Genesis Coupe as his ride for ‘09, we were’nt at all surprised.

Powered by a 4.1-liter Turbocharged V6, producing upwards of 550bhp, Millen’s Genesis will compete in both the 2009 Formula Drift Championship as well as the 2009 Pikes Peak International Hill Climb. Unveiled at this years SEMA show, the RMR Genesis had not been seen outside of a convention hall until this video was released. Shot at Willow Springs, watch as Millen lays a bit of smoke while testing his new ride...

Stay tuned for coverage of both the 2009 PPIHC and Formula D. Video comes courtesy of GenCoupe.com // 02.13.2009