NEWS // CASWELL TO BUILD BAJA BIMMER @ SEMA

DIY enthusiast turned WRC racer, Bill Caswell, will join the Miller Electric Mfg. Co. at this years SEMA show in Las Vegas, Nevada, to completely overhaul his E30 BMW, transforming it into a Baja vehicle. Caswell will complete the transformation from Miller booth #23913 in the Racing and Performance pavilion, performing all of the necessary welds in just four days to prepare his car for the upcoming SCORE Baja 1000, which will take place November 17–21... [read more]

“Bill’s passion for racing combined with his desire to create fits nicely with our vision of empowering auto enthusiasts through the Power of Blue,” said Tim Swanson, vice president of marketing for Miller Electric. “Rally and Baja racing requires a diverse skill set, from detailed fabrication and welding to high-speed driving. We’re looking forward to watching Bill build and race the Miller car.”

Formerly a finance banker from Chicago, Caswell left his job in 2009 to focus on rally racing. Caswell made a name for himself in March of this year by placing third in the Rally America class of Rally Mexico, an FIA-sanctioned event run concurrently with the World Rally Championship in Corona, Mexico.

Racing alongside professional cars valued at more than $400,000, Caswell (and co-driver Ben Slocum) competed in a 1991 BMW 318i that he bought off Craigslist for $500.

In November, Caswell will take his BMW to the Baja Peninsula to compete in the Sportsman class of SCORE Baja 1000.

“I grew up watching the Baja 1000 race, and actually running it has been a lifelong dream of mine,” said Caswell. “Welding is probably the most critical part of prepping the car for a Baja race, and I’m excited to finish the car and get underway.”

As part of the Baja 1000 BMW build, Caswell will fabricate the following components during the course of the SEMA trade show.

Day One: Main Roll Cage
Day Two: Front Cage and Suspension
Day Three: Rear Cage and Suspension
Day Four: Accessories including complete main cage structure, front brush guard, fuel cell, light bar, safety gear and exhaust.

To see more of Caswell’s story, and to catch live reports and updates from the show, click here.

Images and Info: Caswell Motorsport
Editorial: Justin W. Coffey